Jacob Heiden

SAFER-SIM Program Coordinator

Jacob Heiden has been working in driving simulation research since 2014. His work began as an undergraduate student at the National Advanced Driving Simulator where he was responsible for data collection for clinical and behavioral studies. He recorded accurate and detailed research data as well as followed specific study protocol. He has experience writing and editing study-related documents such as training manuals and source documents.

His responsibilities increased upon his graduation in May of 2015 as he undertook the process of redesigning the SAFER-SIM UTC website. This task included developing an online reporting process to meet funding agency regulations, uploading final reports, authoring news stories, and managing a bimonthly news digest sent to about 300 individuals. Since then, he has disseminated transportation research through webinars and various social media platforms like Facebook, Twitter, and YouTube. This work helps share safety research with students, researchers, and industry professionals across the nation. 

Mr. Heiden also represents the National Advanced Driving Simulator and SAFER-SIM UTC in-person at STEM festivals, fairs, schools, and tours. He sets up and operates a miniSim to show the devastating effects of texting and driving to vulnerable road users. He also demonstrates physics principles at schools using the driving simulator while explaining the vital safety research occurring at the University of Iowa. 

He is responsible for the administration of the Tier 1 SAFER-SIM UTC funded by the U.S. Department of Transportation. His tasks include budget tracking, data management, reporting, and event coordination. He monitors research projects across five consortium sites and ascertain grant compliance. SAFER-SIM promotes safety through research, STEM-related activities, and workforce development leading to a safer transportation system.

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