Our Mission

To make our roads safer by researching the connection between humans and vehicles, using both simulators and on-road vehicles.

News

Cannabis and driving study example

University of Iowa researchers study effects of cannabis on driving

The National Advanced Driving Simulator at the University of Iowa is conducting a paid study to test cannabis users to determine levels of impairment of those who use cannabis.
Rural road automated driving

UI ramping up automated vehicle testing on local rural roads from $7M USDOT grant

Automated vehicle route to go through Iowa City, Hills, Riverside, and Kalona starting in 2021

Car and Driver Magazine: We Take an $80 Million Driving Simulator for a Spin

The University of Iowa uses a Toyota Camry and a lot of tech to study how humans interact with the future. We went for a drive.

Parents Play A Significant Role In Keeping Teen Drivers Safe

According to a recent study from the University of Iowa, the combination of in-vehicle video monitoring and conversations about safe driving between parents and teens can reduce the risk of serious car accidents.

Automated Vehicle Technology with Dr. Dan McGehee

We hear so much about self-driving vehicles but in reality how far away are they? My guest is Dr. Dan McGehee the Director of the Dan McGehee Image Dec 2019Human Factors and Vehicle Safety Research Division at the University of Iowa National Advanced Driving Simulator in the College of Engineering. What he has to say about automated vs. autonomous vehicles may surprise you. What is really amazing is that his team works on projects that are 20 years ahead of production.

Touch screens in cars are distracting, so why do we keep putting them there?

Daniel McGehee is a human factors engineer and director of the National Advanced Driving Simulator at the University of Iowa, where he studies distracted driving and specializes in figuring out how to design vehicle interfaces around human limitations, such as memory and vision.

Events

2021 Driving Assessment Conference

Registration is now open for the 11th International Driving Symposium on Human Factors in Driver Assessment, Training, and Vehicle Design. It will be held virtually July 21–23, 2021. See the program and register here.

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Tour our tech

Take a 360 degree virtual tour of our facility, and learn more about our technology and expertise.