Our Mission

To make our roads safer by researching the connection between humans and vehicles, using both simulators and on-road vehicles.


Parents Play A Significant Role In Keeping Teen Drivers Safe

Monday, February 10, 2020
According to a recent study from the University of Iowa, the combination of in-vehicle video monitoring and conversations about safe driving between parents and teens can reduce the risk of serious car accidents.

Automated Vehicle Technology with Dr. Dan McGehee

Tuesday, December 24, 2019
The News Hour podcast
We hear so much about self-driving vehicles but in reality how far away are they? My guest is Dr. Dan McGehee the Director of the Dan McGehee Image Dec 2019Human Factors and Vehicle Safety Research Division at the University of Iowa National Advanced Driving Simulator in the College of Engineering. What he has to say about automated vs. autonomous vehicles may surprise you. What is really amazing is that his team works on projects that are 20 years ahead of production.

Touch screens in cars are distracting, so why do we keep putting them there?

Saturday, October 19, 2019
LowestRates.ca blog
Daniel McGehee is a human factors engineer and director of the National Advanced Driving Simulator at the University of Iowa, where he studies distracted driving and specializes in figuring out how to design vehicle interfaces around human limitations, such as memory and vision.
Connected driving on rural roads

Iowa researchers prepare rural roads for the future

Friday, October 4, 2019
Most roads in the U.S. are in rural areas, and the University of Iowa’s National Advanced Driving Simulator is working to make them safer and prepare them for a future with driverless vehicles.

Advanced Brain Monitoring Hits the Road with Cannabis Impairment Detection

Wednesday, October 2, 2019
Advanced Brain Monitoring is set to develop a Cannabis Impairment Detection Application. Building on successful achievements of a multi-year collaboration with the University of Iowa’s National Advanced Driving Simulator (NADS) involving drug effects on driving and brain activity, the team will conduct controlled cannabis dose-response studies with an alcohol comparison to assess the sensitivity and specificity of the CIDA.

A Cool 60 Million for Automated Driving R&D

Wednesday, September 25, 2019
The U.S. Department of Transportation awarded nearly $60 million in grant funding to eight projects in seven states to test the safe integration of automated driving systems (ADS). The grants seek to gather safety data to inform rulemaking and foster collaboration amongst state and local government and private partners.
Automated shuttle bus on rural Iowa road

ADS for Rural America

Learn more about our Automated Driving Systems (ADS) for Rural America project, which is now driving a partially-automated shuttle bus through Iowa City, Hills, Riverside, and Kalona, Iowa. 

NADS-1 bay, 3D globe image

Tour our tech

Take a 360 degree virtual tour of our facility, and learn more about our technology and expertise.